RigaComm Recap: How To Enhance UX And Boost Sales With Interactive Short Videos

At RIGA COMM, Maks Kondratjevs shared insights on how interactive video widgets can boost sales by delivering real value to users. From video reviews to tutorials, these tools help brands build trust, engage visitors, and streamline operations. Discover the potential of interactive videos to elevate your site.

And here’s a short recap:

If you’re looking for innovative ways to engage and convert visitors on your website, online store, or media page, consider interactive videos to stand out from the competition.

Think about using video reviews to gain more trust to your brand or product, especially by new users.

Consider video tutorials/how-to’s/FAQ to increase user loyalty, at the same time minimising costs of managers, consultants and operators, doing the copy-paste work.

What about an interactive product tour with a special, limited time offer for users? Imagine placing it anywhere on your website, targeting specific audiences at just the right time, or showcasing your amazing TikToks and Reels without leaving your site.

All of this is achievable with interactive video widgets. Hate it or love it, video is a king of content today.

You can build and embed your custom solution or save time and money by trying ready-to-use products like Twistoo.co.

Experiment to find the right combination that works for you, but remember - UX and real value for users always come first.